Allon Dery: “Above all we’re a company from Rotterdam, without much fuss!”

Hotspot Rotterdam | Allon Dery

Allon Dery makes custom made design tables of sustainable wood and steel. His Haute Furniture is already loved by many and we understand why! Therefore, we were very curious about the story and the man behind this unique furniture.

You make beautiful tables, is your house also filled with your own design? “Thank you! Yes, I have some of our own products at home. At the moment I have a large dining table with a matching bench and a side-table at home. I regularly change the colors of the tables when my eye falls on a new combination. For example, I have chosen a dining table with walnut finish and dark blue legs (petrol) and the side-table is composed of light oak legs with apricot colour!” Lets go back in time, tell us more about your background and how you started as an entrepreneur. “I actually started making a side-table for my own hallway. It really needed to be custom made, because I couldn’t find anything in the size I had in mind. It eventually became a dark wooden table with pale yellow neon legs. When the side-table was ready, I received a lot of enthusiastic responses. Besides that I also had so many ideas for other color and shape variations that I decided to start my own product line in 2014. Everyone had to be able to assemble a table which, in terms of size and color, fits perfectly into his/her interior. And that was the point. After two years of making a lot of tables, we finally finished our ideal product in 2016 and launched our webshop.”

Hotspot Rotterdam | Allon Dery

You describe the work yourself as Haute Furniture, what do you exactly mean with this?Haute Furniture stands for furniture made with a lot of attention and passion and without concessions made to the quality. At the same time it’s also with a slight wink. Above all, we are a company from Rotterdam, so without much fuss!” How would you describe the designs yourself? “Our handmade tables are slim, but at the same time very sturdy. The top is made of solid Danish pine wood and is available in three different cool wood shades. We only use durable materials as well, so the wood comes from sustainable managed forests and the paws are made of recycled steel.”

Hotspot Rotterdam | Allon Dery

All tables (and benches) are custom made and customers can assemble a color combination of the table top and legs. Does this mean that each design is unique? “Certainly, everybody determines the appearance of each table by choosing the size and colors that fits them. When we get an order, they are planned into the schedule and then made specially as desired. Furthermore, wood is a natural product which makes no top exactly the same; the nests and nerves give the tables extra character and make each model truly unique.” Do you also make other furniture items or products on request? “We are always open to special wishes and different types of custom work, but we are focusing on our current designs for the time being. Recently we provided a beautiful catering business in Ghent with their own Haute Furniture. This month we also made a somewhat higher dj table and a set of desks for an office, whose legs were finished in the company’s colors. We always try to accommodate such special wishes.”

Hotspot Rotterdam | Allon Dery

Cool! We can order all designs through your own website, but can we also admire them ‘in real lief’ somewhere? “Certainly, currently you can find our products at Groos and Hutspot in Rotterdam, Greenberg+Oaktree in Amsterdam and Huiszwaluw Home in Ghent.” Can we expect more of you in the future? “Currently we are busy with the finetuning of our round tables, which will be available on the webshop very soon. In 2018 there will also come some new, temporarily available, limited collections from the tables. In addition, I started with the first sketches for a whole new product line. In short, enough to keep an eye on!”

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